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Angels and demons and Coke

joyfulchicken's picture

If you watch Philippine TV, you must have seen the new Coke ad that features a pretty angel. Those of us who don't can always turn to YouTube.


(Click here if you're interested in behind-the-scene stuff.)

It's definitely one of the best and most visually stunning Philippine TV ads that I've ever seen. But I hate it. Well, I loved it until last week. That was when NBA.com showed the freaking ad before every video clip. Have you ever played your favorite song for 30 times straight and ended up hating it so much that you want to stab the next person you see? Yeah....

I now loathe the ad with every fiber of my being, and I never want to see it again... ever. I didn't even check if I embedded the right YouTube video up there. It can be the wrong video for I all know. Maybe it's Japanese octopus porn. Japanese vomit porn. Or Japanese poop porn. I don't give a shit. You can't make me click the play button. You can't!

Unlike me, my buddy Philos hated the ad from the very start. Why? Because it offends his delicate religious sensitivities. In fact, he's boycotting all Coca-Cola products. (Oh no! How will the company survive?)

Now all you Philos fans know why he wasn't at the Coke Zero event two weeks ago.

So what part of the ad did he find offensive? Here's his explanation:

The presumption that an ethereal being will choose mortality for such a base reason is an affront to my ecclesiastical sensibilities. Even more so the presumption that a demon can forgo damnation by choosing Coke. An exceedingly, I hope you'll agree with me, preposterous claim.

Do you understand now? I still don't. Sure, I got his point, but his point seems... pointless. I think he has had too much Jesus juice. And I suspect that most Christians, even the conservative ones, wouldn't mind the Coke angel/demon ad that much. Am I wrong?

If you're a Christian, I really want to hear your take on this. Let's have a discussion/debate/flamewar... put the fun back into fundamentalism!

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Meh. (the classic subject)

I am fundamentalist myself, albeit of the more free-thinking ones. I think that ad is more of a demo of the producers' Final Cut skills to go "Dude, you know that Coke ad? I created it" with their video junkie posse. The only thing it's going for it is the pretty chick (and the dude for the girls, I'm guessing), and in that I find it bland more than offensive. Putting pretty faces + piggybacking on religious emblems is a cheap way to get talked about; I can see where Philos is coming from, although again, I'm probably not that staunch a fundamentalist to really take offense. It's bland, tasteless, and definitive of 21st-century advertising that's devoid of focus and gives no clear message to the target market, whatever strata of society they're trying to target (that which can't be neither told from the ad). On the other end of the spectrum, there's Apple with its short, hard-hitting, accessible ads with no flashy graphics that you actually want to keep watching over and over. This is coming from the guy who has nothing more than pure disgust for Apple bigotry.

I think that's the first non-retarded comment I've made in years 'round here. Way to go, as if we have those types of readers here at CF. Now excuse me while I go get myself a Pepsi Max (no to go on a completely irrelevant tangent here, but yesterday I had my first Max in 3 months. I've been too taken by the hypnotic black and red Coke Zero logo and it's all I've been drinking until yesterday when I realized how regular Pepsi-like Max is more than Zero to regular Coke. and yes, I just woke up one day and suddenly noticed how I am now able to tell the difference between HFCS- and aspartame-based soda. Weird, it is)

joyfulchicken's picture

You made some good points

But I'm not sure if focus is an important thing for Coke ads, because their target market is pretty much everybody. 99.9% of the population already knows about Coke, so they have the luxury of not needing an informative or focused ad. The goal of the ad is to brainwash mindless consumers into choosing Coke over other brands all the time, and I think the hypnotic music and the trippy visuals are effective enough in this regard.

And I find Apple's "I'm a PC, I'm a Mac" ads very annoying. Or maybe that's just because I hate Justin Long.

i like

dat hot chick

joyfulchicken's picture

Colonel Sanders

likes hot chicks too, but not that kind.

I've seen the AD maybe 5

I've seen the AD maybe 5 times in total. From a purely design POV, I thought the concept was clever. From a vaguely Christian POV, it doesn't offend me at all. But you already knew that, haha.

Oh any you should've checked the video; it's Japanese fish porn.

joyfulchicken's picture

:-|

Is it really fish porn or are you just trying to trick me into playing the video?

neko-chan's picture

Hahaha! Fish porn!

Whatever gave you that idea?

joyfulchicken's picture

Trust me,

you don't want to know :-D

keepin' it cool

hmm... i thought it was nice, because the visuals were smooth. as for the Christian side, c'mon, let's not take it too seriously, after all, it's but a bottle of coke.

joyfulchicken's picture

Well,

I guess some people take it more seriously than others.

i liked it until the girl spoke like a ngo-ngo tweety bird.

as far as the religious side of things, i dont think there's anything blasphemous about it.

joyfulchicken's picture

Heh

Yeah, her voice is a bit annoying. Good thing she only had one line.

neko-chan's picture

My first thought when I saw her was

Is that Jessica Alba??

joyfulchicken's picture

But she doesn't look like Jessica Alba :-/

She's just as hot though.

meet my cat chicken

hey there
thought you'd like to see my cat again
since i find his new pictures on my blog less snobby
hahaha

joyfulchicken's picture

Yay! Cat pictures!

Raw material for lolcats!

...

I have one word for those who think along the lines of "get a friggin life, it's just an ad": contempt.

joyfulchicken's picture

Hehe

And who would that be?

carnifex's picture

How about...

"get a fucking life, religion is just a fairy tale nonsense, based on our ignorance of the surrounding world?"
_____
My new blog (even I don't know why I need it)

joyfulchicken's picture

Ooh

I smell flamebait.

carnifex's picture

Well, ...

...d'uh! :-P
_____
My new blog (even I don't know why I need it)

philos's picture

Likewise

Likewise

chill

you don't have to speak crudely just to get to your point, man. this is supposed to be fun. if there's anything offensive here, it may be that some disrespect others' beliefs.

if you're not into religion, fine. just respect those who are into it.

peace, man.

joyfulchicken's picture

That's a reply

to Carnifex's comment, yes? If so, let the flamewar begin! >:)

carnifex's picture

That sounded just like...

"If you're not into opium, fine. Just respect those who are into it". Why exactly should I respect people with no grip on reality and false hopes based on some fairytale omnipotent creature who isn't actually that omnipotent, as evidenced in the Bible itself in multiple occasions?
_____
My new blog (even I don't know why I need it)

joyfulchicken's picture

Yay, flamewar brewing

Markus, your rebuttal?

chill again

My rebuttal?... I have none. Heheh.. Everyone's entitled to express their own opinions.

As with the last time.. "Peace, man!".. Have fun.

joyfulchicken's picture

Haha

That's not how you do a flamewar! :-P

I guess the Chicken Mafia is really no place for intelligent debate. Oh well.

carnifex's picture

:-(

What a fuck, I try to have a proper flame war to get the blood moving, remember the good old days, and the guy just peace-outs without even invoking Godwin's Law or something :-(
_____
My new blog (even I don't know why I need it)

joyfulchicken's picture

You're such a debate nazi

You're like Hitler. There, happy now? :-P

carnifex's picture

Yay!

I'm happiest man alive!
_____
My new blog (even I don't know why I need it)

i respect atheists and i

i respect atheists and i respect those who value religion, too. :D

joyfulchicken's picture

I think respect

is overrated.

I respect the right of people to have opinions, but I don't respect people. There's a difference ;-)

philos's picture

If anybody took the time to read the whole thing

You'd know I don't care one way or the other what other people think. Should you boycott Coke because of the ad? Should other Christians? I really couldn't care less. I'm not even trying to make a point, I'm merely stating the principle behind my boycott. And seeing as this is not really a matter of right and wrong, I don't see why I shouldn't stand by my principle.

joyfulchicken's picture

No one is saying

that you shouldn't :-P

neko-chan's picture

Huh? Demon? What demon?

There's a demon? I don't know but I don't like that ad too. I didn't get the meaning until you explained it (well, philos explained it, in a highly incomprehensible english. Sorry I have narrow vocab). But he boycotted coke? Hahaha!

joyfulchicken's picture

The guy at the end

is/was a demon :-P

neko-chan's picture

What makes you think so?

Just coz he said "I am now" ?

joyfulchicken's picture

Because

he had demon horns? Go watch it again :-P

neko-chan's picture

Ah!

I see it now. Eew. Ugly. Ditch him.

Religion

is for retards or people with no life or sense of belonging. I found this commercial annoying after watching it TWICE!
But I like coke, so oh well.

joyfulchicken's picture

Yay!

Do we get a flamewar now? No? Boo :-(

carnifex's picture

Well, I agree with the guy, ...

...so I can't make a flame war. Sorry :-(
_____
My new blog (even I don't know why I need it)

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